Erno Laszlo – A Design Face Lift
There’s something about growing old gracefully that you’ve got to admire. In an age where Botox and surgery rule, it’s refreshing to see companies that embrace a woman’s natural beauty and produce products that aim to enhance and “beautify” your features… not change them dramatically. Enter Erno Laszo.
Dr. Erno Laszlo was the pioneer of custom skin care. His work with movie stars, the social elite and monarchy members around the world is legendary. His skin care products still have a huge and passionate following. In collaboration with KVDNYC, we took to modernizing his famed legacy and gave the Erno Laszlo marketing collateral a SKAGGS style facelift. This resulted in a rejuvenated marketing piece that retained its classic good looks, yet feels contemporary.
"The idea was to give the brochure a look and feel of modern sophistication without making a drastic change to the existing look. Erno Laszlo has an amazing legacy and we didn’t want to alter that. Instead we highlighted important facts about the brand and the products. Using elegant and powerful typographic treatments, dramatic statements called out the facts. For example, water is essential to the Laszlo “ritual,” hence the boldness of ‘WATER HEALS THE SKIN’", says Joe Guzman.
Might we add, that we were also lucky enough to get samples of the products making us all now true Laszlo devotees! Our beauty has been unlocked and we’re looking better than ever. America's Next Top Model watch out, we’re waiting in the wings…
see our blog for more on erno laszlo.
SKANSKA
No Longer Under Construction
Who says that the world of construction doesn't want to look good too?
We pulled out the design tools and got to work on the last three issues of Coast To Coast - SKANSKA's regional internal newsletter. Joe, Elspeth and Sam undertook the bold task of nip/tucking the existing newsletter to give it a fresher and more upbeat look.
"We had a lot of fun playing with graphic layouts. Skanska were not afraid to use strong, rich colors and full-spread photographs which helped make the "Turnaround Team" article, for example, so successful and engaging." says Elspeth Maxwell.
PAUL MITCHELL
The Next Generation
SKAGGS were recently approached to pitch concepts to hair-product specialists PAUL MITCHELL. Our concept focused on branding that spoke to tweenie girls about self-confidence and loving the hair they have already. Since there are a few strong-minded non-bra burning women at SKAGGS, this is a subject close to our hearts.
We presented mood boards focusing on contemporary role-models for young women—writers, models, singers and non-anorexic actresses—accompanied by graphic illustrations inspired by JASPER GOODALL'S unique aesthetic. The result was a unique voice for Paul Mitchell's first foray into the tweenage market.