WHY TOTOLOGY?
At the beginning of the year we were approached by TOTO USA to conceptualize, create and execute their green campaign. TOTO are no strangers to sustainability having practiced sustainable manufacturing processes for over 40 years AND pioneered some of the most eco-efficient products available today. 
With many companies also advertising their sustainability and social responsibility, we knew that the messaging for the campaign was no walk in the park. "We definitely didn't want to green-wash and we most certainly didn't want to preach. We wanted to engage and educate." said Sam Edwards.
SKAGGS took a last-minute trip to the TOTO USA headquarters in Morrow, GA for a tour of the plant to see just how green they really are. No TOTO employees were paid in the writing of this: that plant is the greenest, most productive place we're ever come across. FACT.
Inspired by their fantastic dedication to sustainability we set to brainstorming about how we could communicate TOTO's corporate philosophy, innovation and sustainable values in totality. We felt that all of these factors combined got them where they are today.
Introducing totology — TOTO's corporate philosophy in action.
TOTO AT K•BIS
TOTO approached SKAGGS to create the graphics for their booth at the Kitchen Bath Industry show in Chicago. K•BIS features some of the most revolutionary and innovative products in the kitchen and bath industry, and gives attendees the opportunity to experience the products first-hand.
WHYTOTOLOGY.COM
The website was created with beauty and simplicity in mind. It showcases the breath taking images and relays the totology message as well as giving users in depth knowledge on TOTO's sustainable products. The TOTO eco-system cleverly serves as an interactive navigational tool.