Vanity Beauty Lounge Identity + Stationery
Upscale Beauty Parlor
Vanity Beauty Lounge is an upscale beauty parlor located in the Financial District of San Francisco.
With the "Three 'S's" in mind (Style, Sophistication and Seduction), SKAGGS created a complete one-of-a-kind brand identity and attitude for Vanity Beauty Lounge (VBL), located in the Financial District of San Francisco, and brought that certain va-va-voom to the subsequent collateral and retail interior.
"For the logo, we started off by taking a serif typeface—Bodoni—and then we refined the letters to reflect the Vanity Beauty Lounge ethos."
—Joe Guzman, Senior Designer
"It's all about sophistication, but we sexed it up a little. We used a capital letter ‘Y’ and dropped the fulcrum down to the base level of the text. The logo has a balanced, confident and considered look that seems natural and effortless." The VBL color palette incorporates smoky gray (pewter), classic black, smooth cream and just a dash of cranberry-red.
"Color choice is always key when creating a cohesive brand identity, sales collateral, signage and a full-service website, and it really comes into play when you're designing the retail interior. So we worked closely with New York-based interior design company Jo Laurie Design to create a cohesive color scheme. The client was absolutely thrilled with the results."
