Work
Estée Lauder DKNY Be Delicious
Founded in 1946, Estée Lauder Companies Inc. are one of the world’s leading manufacturers and marketers of quality skin care, makeup, fragrance and hair care products.
Strategy
The DKNY Be Delicious fragrance was first launched in 2004, becoming one of DKNY’s highest-selling fragrances. Consistently at the cutting-edge of fashion and beauty, the DKNY Be Delicious fragrance had a number of successful and high profile initiatives over the years and for 2010 - 2012 they wanted to re-energize the brand awareness campaigns, not only with new product iterations but with advertising and marketing.
For their new international DKNY Be Delicious campaign, Estée Lauder approached SKAGGS to help with the revitalization of the Be Delicious brand. Working with KVD we helped to create and visualize the brand story, which was then used to create a Powerpoint deck presented to the DKNY Be Delicious global sales and marketing teams.
Collateral
For the Be Delicious revitalization. We had to think of a completely new and energizing way of showing data. The first plan of action was to create a concept that could not only encapsulate the brand story, but maintain the theme throughout the presentation.
