Work
Tait Simpson Photograher
Identity, Collateral, Online Marketing
Tait Simpson is a landscape and portrait photographer based in Brooklyn, New York. He approached us to create a sophisticated brand identity, which we then applied to his business cards and photography portfolio.
Identity
We designed a modern and elegant logo that does not overpower the photographs it’s seen alongside.
Collateral
Tait’s photography portfolio is cased in an elegant slip-cover with the new logo foil-stamped on the front. The cover slides off to reveal a custom-bound book in white.
Taking our cue from Tait’s preferred photograph c-print dimensions (6x6), we designed over-sized business cards. These were then printed off-set.
Online Marketing
To further promote Tait, we designed an emailer template that would allow him to communicate his latest work with people on his mailing list. The template allows him to upload new images, new text and to change the stylized headlines.
