Amy Helfand Identity
Amy Helfand is an artist whose work is manifested as hand-tied rugs as well as sculpture. Using photography as a base, Amy produces abstract images and patterns which are then made into rugs.
Amy works with many mediums but her interest in abstraction and our relationship to landscape, real and imagined, has remained a constant throughout her career. Her business cards reflect this and translate Amy's artwork into a new medium: letterpress on heavy card stock. The cards have a natural feel and the printing process ensures that no two cards are exactly alike.
A unified image appears when the four card designs are placed together.
