Work
Skanska
Skanska is one of the world’s leading construction groups with expertise in construction, development of commercial and residential projects, and public-private partnerships.
Identity
Skanska approached us to design an identity for their Executive to Leader program. The identity conforms to Skanska’s existing brand guidelines but its unusual positioning carves out a niche all its own.
Collateral
SKAGGS designs and produces Coast to Coast, Skanska’s U.S. quarterly magazine, which is shipped to Skanska employees nationwide.
Skanska wanted to take a fresh approach to in-house corporate materials, rather than the usual “employee newsletter” design. Taking inspiration from publications such as Field & Stream, Wired and Details, we gave the publication an overhaul using bold imagery and illustrations.
“We had a lot of fun playing with graphic layouts. Skanska is not afraid to use strong, rich colors and full-spread photographs, which helps make the magazine so successful.”
