Work
Replere
Identity, Collateral, Packaging, Website
Replere is a natural, phenolic antioxidant skin care line formulated by leading dermatologist Dr. Debbie Palmer.
Identity
We created an identity that has a “clinical/scientific” feel and yet maintains a sense of refinement and sophistication that is approachable. The logo’s strong slab-serif appears trustworthy, strong and scientific.
Collateral
The new logo was applied to the design of the stationery program, packaging, collateral and website. Additionally, we created an ORAC stamp to help identify at a glance the high rating the products achieved in testing.
Packaging
We created a sophisticated packaging system for each product in the line.
Website
The Replere website focuses on the unique advantages of the Replere’s use of Coffeeberry as an antioxidant and neutralizer of free radicals and drives the visitor to purchase through the use of easy to understand visuals, before and after photos and simple product description and benefit text.
