Blue Brand Strategy
Climate Change Consultancy
Blue is M+NLB’s Climate Change Consultancy. Composed of a team of diverse and knowledgeable experts, Blue is equipped to face the challenges posed by Climate Change now and in the future.
San Francisco-based consulting and engineering firm M+NLB announced that they would be launching a division focusing on Climate Change. Having already gone through the process of naming their brand, we were the natural choice to develop a brand strategy for this new division. Introducing Blue, M+NLB’s Climate Change Consultancy.
The color blue is widley known for its calming and soothing qualities. We chose this name after a long process of exploring other naming options based around the concept of sustainability and forward-thinking.
"Color psychologists have long proclaimed that Blue creates a feeling of peace and trust. Since it is the color of the sea and sky, it is associated with adventure, exploration, freedom and endless possibilities."
—Sam Edwards, Creative Director
Blue is based on the notion of "blue sky thinking" and the endless possibilities of innovation. With a focus purely on the future, Blue is committed to developments and taking actions in engineering that will shape the thinking and practices of the industry. Our brand strategy provides a foundation for the brand that will help Blue to thrive now and in the future.
