Lush Life Nailbar Identity + Stationery
Nail Bar + Salon
Lush Life Nail Bar is a hip manicure and pedicure bar located in San Francisco.
SKAGGS collaborated with Lush Life's founder to create a lush world with all the extras, including a lively corporate identity and a complete collateral system ranging from business cards, postcards, bags and stickers to service menus and point-of-sale material. SKAGGS also designed Lush Life's distinctive interior and exterior store signage and a vibrant website to complete the overall concept.
Lush Life Identity
We wanted to create an identity that would convey the core concept behind Lush Life's creation—providing a new type of manicure/pedicure bar that focused on service and the experience.
"The identity uses a distressed typestyle set in a manner that is feminine yet progressive. A swash of color—representative of lipstick—helps anchor the identity. The flower image further solidifies the identity by adding a fresh, distinctive note to the look and feel."
—Jonina Skaggs, Art Director
Lush Life Marketing Collateral
To further expand the look and feel of Lush Life, SKAGGS created an extensive, highly diverse collateral package that would advance the brand experience across all platforms and points of experience.
