Erno Laszlo Catalog
Luxury Skincare Brand
Erno Laszlo is a luxury skin care brand that provides customized regimens
to its clients.
There’s something about growing old gracefully that you’ve got to admire. In an age where Botox and surgery rule, it’s refreshing to see companies that embrace a woman’s natural beauty and produce products that aim to enhance and “beautify” her features… not change them dramatically. Enter Erno Laszlo.
Dr. Erno Laszlo was the pioneer of custom skin care. His work with movie stars, the social elite and monarchy members around the world is legendary. His skin care products still have a huge and passionate following. In collaboration with KVD NYC, we took to modernizing his famed legacy and gave the Erno Laszlo marketing collateral a SKAGGS-style facelift. This resulted in a rejuvenated marketing piece that retained its classic good looks, yet feels contemporary.
"The idea was to give the brochure a look and feel of modern sophistication without making a drastic change to the existing look. Erno Laszlo has an amazing legacy and we didn’t want to alter that. Instead we highlighted important facts about the brand and the products. Using elegant and powerful typographic treatments, dramatic statements called out the facts. For example, water is essential to the Laszlo ‘ritual’; hence the boldness of ‘WATER HEALS THE SKIN.’"
—Joe Guzman, Senior Designer
Might we add that we were also lucky enough to get samples of the products, making us all now true Laszlo devotees! Our beauty has been unlocked and we’re looking better than ever. America's Next Top Model—watch out! We’re waiting in the wings…
Services
— Catalog design
— Photoshoot
— Art Direction
