Case Studies
TOTO Faucet Campaign
Photoshoot, Advertising, Environmental Design, Brochure Design
TOTO is globally renowned for their expertise and dominance in the plumbing and fixtures market, but it was little known that they also produce faucets. The TOTO Collection launch signified a definitive push into the luxury bathroom appliance and fixture market.
We were brought on board to brand and launch their collection of premium faucets. This involved the art direction for the faucet ad campaign and collateral photo shoot as well as event planning for the launch and the NYC showroom design. For the TOTO Collection aesthetic we focused on the craftsmanship and beauty of the faucets, taking inspiration from fine timepieces and exquisite jewelry. For the TOTO Collection launch party we renamed the showroom the TOTO Gallery and displayed all of the faucets in a gallery-like style on the wall. Selected TOTO Collection faucets were placed in a display case.
The Photoshoot
Bold. Striking. Dramatic. Just three of the key words that drove the inspiration behind the photo shoot. We worked with the fantastic Jesse Frohman and Manuel Norena Studios to execute TOTO’s trend-setting campaign.
The TOTO Showroom
For the TOTO Collection launch party we renamed the showroom the TOTO Gallery and displayed all of the faucets in a gallery-like style on the wall. Premier TOTO Collection faucets were placed in a display case.
The Ads and Brochure
