Case Studies
Erno Laszlo
Brand Strategy, Photoshoot, Catalog Design, Website
There’s something about growing old gracefully that you’ve got to admire. In an age where Botox and surgery rule, it’s refreshing to see companies that embrace a woman’s natural beauty and produce products that aim to enhance and “beautify” her features… not change them dramatically. Enter Erno Laszlo.
Our Contribution to the Laszlo Legacy
Dr. Erno Laszlo was the pioneer of custom skin care. His work with movie stars, the social elite and monarchy members around the world is legendary—Marilyn Monroe and Jackie Onassis were reportedly fans, and his skin care products still have a huge and passionate following. In collaboration with KVD NYC, we took to modernizing his famed legacy and gave the Erno Laszlo marketing collateral a SKAGGS-style facelift. This resulted in a rejuvenated marketing piece that retained its classic good looks, yet feels contemporary.
Building the Brand: A Contemporary Take on a Classic
“In terms of branding, we were very much ‘Standing on the Shoulders of Giants,’ working with Erno Laszlo’s incredible legacy. The mood boards we created reflect this. We merged contemporary imagery with bold lighting that was later used on the product photo shoot. It speaks to Erno Laszlo’s sophistication and the sophistication of Erno Laszlo products.”
—Sam Edwards, Creative Director
The Photoshoot
“Classic, clean and unique; our art direction on the shoot was inspired by Erno Laszlo products. We worked with photographer Kfir Ziv to document each product for the catalog, and we created some incredible ‘splash’ shots.”
—Jonina Skaggs, Art Director
The Catalog
The idea was to give the catalog a look and feel of modern sophistication without making a drastic change to the existing look.
“Erno Laszlo has an amazing legacy and we didn’t want to alter that. Instead we highlighted important facts about the brand and the products. Using elegant and powerful typographic treatments, dramatic statements called out the facts. For example, water is essential to the Laszlo ‘ritual’; hence the boldness of ‘WATER HEALS THE SKIN.’”
—Joe Guzman, Senior Designer
E-Commerce Website
A full-service site that offers all Erno Laszlo products as well as the Laszlomatic a system that lets you discover the products that are right for your skin. Might we add that we were also lucky enough to get samples of the products, making us all now true Laszlo devotees! Our beauty has been unlocked and we’re looking better than ever. America’s Next Top Model—watch out! We’re waiting in the wings…
