Case Studies

The DKNY Be Delicious fragrance was first launched in 2004, becoming one of DKNY's highest-selling fragrances. Consistently at the cutting-edge of fashion and beauty, the DKNY Be Delicious fragrance had a number of successful and high profile initiatives over the years and for 2010 - 2012 they wanted to re-energize the brand awareness campaigns, not only with new product iterations but with advertising and marketing. For their new international DKNY Be Delicious campaign, Estée Lauder approached SKAGGS to help with the revitalization of the Be Delicious brand.

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Celeste Duquesne is a first-class international makeup artist. Born and raised in Argentina, Celeste perfected her craft in New York and California working with an elite and beautiful clientele including Natasha Bedingfield, Keke Palmer, Taylor Momsen, Claire Danes and Chelsea Handler. (To name a few!)

In Spring of 2009, Celeste was ready to take her business to the next level. After years of working behind-the-scenes, she felt it was important to showcase her work and her craft to potential clients. Enter SKAGGS.

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Le Cherche Midi is a luxury artisanal fragrance company located in New York City. All of their fragrances are hand-crafted and created by notable French perfumers and each fragrance is numbered and given a color instead of a name. The idea behind this is to allow the person smelling the fragrance to form their own interpretation and experience their individual "found moment."

Just before the summer Nathan Motylinksi approached us to help develop an online strategy for the brand. As dab hands at e-commerce websites we wanted to take the Le Cherche Midi brand and buying experience to new heights.

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Madelaine Chocolate Novelties have been a family owned and run business for 60 years. Located in Far Rockaway, Queens they've been producing those precious foiled chocolate novelties you're so used to seeing on special occasions and during the holiday seasons. Madelaine have been hugely successful, but for years they'd only done a minimal amount of branding and marketing, which had resulted in many people loving their product but not knowing who made it. For their 60th anniversary they wanted to revitalize the brand and define their presence in the chocolate industry...

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Salon Luba approached us in the summer of 2008 to create their brand identity and subsequent marketing collateral. Located at the Riverside Mall, New Jersey, Salon Luba is the first hair and beauty establishment of its kind at the luxury brand-driven mall. Typically, New Jersey salons had reputations for being advocates of the phrase “big hair is better” — Salon Luba wanted to set themselves apart from the hairspray masses and make a visual impact that would complement their modern salon interior and honor their commitment to providing an unsurpassed salon experience. Here's how we did it...

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It takes a certain amount of wisdom and a lot of creativity to design clothes that are stylish yet functional enough for days of 20-hour sunlight, followed by bitterly cold nights. That's something that Icelandic fashion duo Spaksmannsspjarir (literal translation, “Wise Man's Clothing”) know a lot about. Spaksmannsspjarir approached SKAGGS to help them bring their legendary creations to life and to an international market...

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TOTO USA approached us to conceptualize, create and execute their green campaign. TOTO are no strangers to the concept of sustainability, having practiced sustainable manufacturing processes for over 40 years and pioneered some of the most eco-efficient plumbing and bathroom products available today. With many companies also advertising their sustainability and social responsibility, we knew that the messaging for the campaign was no walk in the park. “We definitely didn’t want to 'green-wash,' and we most certainly didn’t want to preach.” says Sam Edwards...

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Located smack-bang in the heart of San Francisco's Financial District, Vanity Beauty Lounge brings a little bit of sauce and a lot of sophistication to those who take more than just a casual interest in their appearance. With the "Three 'S's" in mind (Style, Sophistication and Seduction) SKAGGS created Vanity’s one-of-a-kind brand identity and attitude, and brought that certain va-va-voom to the subsequent collateral and retail interior...

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Ossur is a leading company of advanced prosthetics with their bionic line of products. Our task was to position these products and to create a brand look and feel which related to Ossur’s corporate brand.

The products were so innovative and cutting edge that we proposed a bionic platform which would contain all products that used Ossur’s bionic technology. We created the identity, brochures, adverts, a website and other collateral for the platform.

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Dr. Erno Laszlo was the pioneer of custom skin care. His work with movie stars, the social elite and monarchy members around the world is legendary. His skin-care products still have a huge and passionate following. In collaboration with KVDNYC, we took to modernizing his famed legacy and gave the Erno Laszlo marketing collateral a SKAGGS-style facelift...

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TOTO are globally renowned for their expertise and dominance in the plumbing and fixtures market, but it was little known that they also produce faucets. The TOTO collection launch signified a definitive push into the luxury bathroom appliance and fixture market...

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