SKAGGS Blog

Food Glorious Food! — The best way to anyone’s heart, especially if it’s gourmet and specially prepared for you…The seasons of over eating are almost upon us and what better way to kick off the culinary delights fest, than announcing the completion of our latest “scrumptious” project. In collaboration with the brand gurus at KVD NYC, we created a brand identity, marketing collateral and website for Samantha McCuen — chief “Gourmette” of Scrumptious — the New York City based company, whose services can only be described as personal, culinary luxury. We think the entire project’s results are pretty delicious, after the jump find out more on the project as well as pictures taken when Sam gave us a sneak preview of her cooking skills.

We created a sophisticated yet vibrant identity that we feel successfully translated the Scrumptious brand ethos of fantastic food with flair. The use of the warm brown related back to the connotations of food whilst the pink color represented the vibrancy of Samantha’s cooking and her commitment to donating a portion of all proceeds to the breast cancer programs at Sloan Kettering. It was also decided that the an accent color would replace the pink to indicate the difference in various business lines. The “swirls” as-well as indicating sophistication also represented steam/aroma, accented by a “chefs hat” swirl.

The chef’s hat swirl was used throughout the stationary as an accent and graphic element. For the website we wanted to keep it fun yet sophisticated - much like the entire Scrumptious brand. The concept behind the empty plate was inspired by the copy that speaks about anticipation, the idea was that the empty plate signified the anticipation and the eater of food, whilst the text represented Scrumptious.