About
Founder Jonina Skaggs had grown tired of the amount of "overpopulated,” "in-your-face" design work that she encountered almost everywhere in the early ’90s and wanted to bring back the concept of simplicity in design and advertising.
With a strong belief that bigger wasn't always better, Jonina partnered with Bradley Skaggs in 1998 to form SKAGGS. In 2000 they expanded and opened up the New York City office to focus more on the fashion and beauty industries, as well as be more centralized to their increasing number of international clients. SKAGGS' simplified approach to design and unique focus on the complete brand experience gave them their reputation as "a different kind of agency," attracting the attention of companies such as Microsoft, NASA, Estée Lauder, TOTO and other global companies and earning them numerous industry awards and accolades. Today, with a solid team of creative individuals and a focus on the future, that reputation still stands.
The Team
Bradley Skaggs, Prinicpal, Creative Director
Bradley Skaggs serves as Chief Technorati, the Architect, “the Brain” and Creative Director at SKAGGS. You will find him with either a MacBook Pro, iPhone or glass of fine wine in his hands at any given moment. [Read More]
Jonina Skaggs, Principal, Art Director
Jonina Skaggs serves as the Art Director “Mama” for SKAGGS. Prior to founding SKAGGS in 1998, she worked at a big-boots agency in San Francisco, where she fought her way through layers of old fart bureaucracy to produce outstandingly creative work. Tired of the big agency boardroom snore-fests and egos, she went to work for a smaller firm where she learned her honorable multitasking and client relations skills. [Read More]
Sam Edwards, Associate, Creative Director
Sam “Sammy B” Edwards serves as Creative Director, Professional Rabble Rouser, Mac destroyer and “Pop Culture Guru” for SKAGGS. Named Sammy Beeswax by childhood friends, she provides memorable creative concepts and applies impeccable penmanship to the unimaginable quantities of post-its stuck to her computer screen. [Read More]
Elspeth Maxwell, Senior Designer
Elspeth provides sunshine, rainbows, sparkles and the occasional unicorn to everything she designs. Prior to joining SKAGGS, Elspeth led an amazing double life working as a busty barmaid in a cocktail bar by night and a professional geek for the Museum of Comic and Cartoon Art by day. [Read More]
Joe Guzman, Senior Designer
Joe serves as chief whiteboard doodler, lunchtime cook, designer, handyman and thermometer for SKAGGS. He provides all-around awesomeness to his side of the room and makes a mean pot of colon-cleansing chili. [Read More]
Robbie Edwards, Web Designer
Robbie Edwards serves as Web Developer for SKAGGS, providing awesomeness and J-Query alternatives to crappy Flash applications. Prior to joining SKAGGS, he worked as a freelance website designer, an utterly boring life where he went days without talking to anyone except via email and instant messaging. [Read More]
Daniel Beaton, Junior Designer
Daniel serves as the wingman, the wild card and the great intern/designer for SKAGGS. He provides coffee, good looks, astonishing designs and comping skills, and door-buzzing services to the Walker/Church crew. Prior to joining SKAGGS, he worked as popcorn server and freelancer for a branding studio. [Read More]
Nicole Confrey, Web Designer, Video Editor
Nicole serves as "the goose" for SKAGGS and caterer for SKAGGS barbecues, providing golden eggs to children everywhere. Prior to joining SKAGGS, she worked as an AutoCAD monkey (note the animal theme here) for an architecture firm or two and as studio guru extraordinaire. [Read More]
