SKAGGS

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Erno Laszlo “Unlock Your Beauty” Brochure

Erno Laszlo “Unlock Your Beauty” Brochure

Skanska USA Employee Newsletter

Hailing all the way from Edinburgh, Scotland (they’re taking over!) and bringing the rainy fantastic weather with her, we’re pleased to introduce Jeni Rodger — our new SKAGGS intern. Welcome Jeni! We’re looking forward to having Jeni’s creative input as well as somebody new to slave rule over the comping desk. Keep an eye out for Jeni’s blog posts over the next few weeks, this is her first time in NYC so we’re pretty sure she’ll have a lot to blog about.

http://blog.photoshelter.com/2008/04/a-thousand-less-flushes-1.html

http://www.notcot.org/post/10103/

At the beginning of the year we were approached by TOTO USA to conceptualize, create and execute their green campaign. TOTO are no strangers to sustainability having practiced sustainable manufacturing processes for over 40 years and pioneered some of the most eco-efficient products available today. With many companies also advertising their sustainability and social responsibility, we knew that the messaging for the campaign was no walk in the park.
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It took almost 2 months of planning, 1 trip from El Paso to Dallas and back, 1,000 - 5 gallon water bottles, 3 trucks, 2 tractors, 1 buggy and a whole lot of man (and woman) power to show that TOTO’s High Efficiency toilets are all about saving water—lots of water. It’s proven that TOTO’s HET’s can save up to 24,655 gallons of water, in just 1 year. A fantastic amount, but just how much is that visually? That was the first question we asked ourselves and one that drove the concept behind the photoshoot.

We needed a large expanse, preferably one with a mountainous backdrop. The Bonneville Salt Flats in Utah are flooded every year, unbeknown to us. The next best thing?…The Salt Flat just outside the Guadalupe Mountain National Park. The national park described the location as “An alligator sat on a sand castle.” due to the contrast of the mountain backdrop on the Salt Flat. We knew then, this would be the perfect location to shoot our 1,000 water bottles.

Bradley and Sam headed out to El Paso, TX with a stellar crew to shoot what was set to be one of the most memorable on location shoots SKAGGS has partaken in.

In case you’re wondering what happened to the bottles and water? The water was non-potable and was given to the rancher for his cattle and all of the bottles were recycled in El Paso, TX.

For a behind the scenes visual diary go here and here.

We’d like to thank the following for helping to make this shoot rock!

• Tait Simpson and Annie Powers (Tait Simpson Photography)
• Manuel Norena (manuelnorenastudio.com)
• Kevin Haverty
• Michael Charske (Highway Man)
• Jacob Cena (Classic Auto Finder)
• Eric, Robert and Nico
• Manuel Ramos (Continental Batteries, El Paso TX)
• The Salt Flat Cafe

K•BIS — The Kitchen/Bath Industry Show, is one the largest KB industry conferences of the year. It features some of the most revolutionary and innovative products in the kitchen and bath industry, and gives attendees the opportunity to experience the products firsthand.

TOTO approached SKAGGS to create the graphics for their booth at the Chicago show. In previous years we’ve used imagery to communicate the TOTO brand message. This year however, we wanted to do something totally different. In keeping with the totology message, we created eye-catching illustrations to show how the technology and products work, as well as communicate important facts about the various products being shown.

“Communicating how a product works with simple graphics presented a unique challenge.” says Elspeth Maxwell. “For example, with SMA Technology, the product gives greater control over temperature and eliminates any chances of accidentally scalding yourself. Without sound effects or photography, how do you show somebody experiencing a shower that’s too hot?”

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