SKAGGS

With the “Three ‘S’s” in mind (Style, Sophistication and Seduction) SKAGGS created a complete one-of-a-kind brand identity and attitude for Vanity Beauty Lounge in San Francisco, and brought that certain va-va-voom to the subsequent collateral and retail interior.

“For the logo, we started off by taking a serif typeface–Bodoni–then we refined the letters to reflect the Vanity Beauty Lounge ethos,” say Joe. “It’s all about sophistication, but we sexed it up a little. We used a capital letter “Y” and dropped the fulcrum down to the base level of the text. The logo has a balanced, confident and considered look that seems natural and effortless.”

SKAGGS worked with NYC based interior design firm Jo Laurie Design on the Vanity Beauty Lounge interior, located in the heart of San Francisco’s Financial District. Beginning with a few stand-out pieces with that “WOW!” factor (sumptuous, velvety vintage wallpaper, deep red upholstery, and even a chandelier!) we worked from there to develop the tone for the website and subsequent collateral.

The VBL color palette incorporates smoky gray (pewter), classic black, smooth cream and just a dash of cranberry-red. “Color choice is always key when creating a cohesive brand identity, and it really comes into play when you’re designing a retail interior, as well as sales collateral, signage and a full-service website,” says Jonina.

To find out more about indulging in their services, visit the Vanity Beauty Lounge site.