SKAGGS

With the “Three ‘S’s” in mind (Style, Sophistication and Seduction) SKAGGS created a complete one-of-a-kind brand identity and attitude for Vanity Beauty Lounge in San Francisco, and brought that certain va-va-voom to the subsequent collateral and retail interior.

“For the logo, we started off by taking a serif typeface–Bodoni–then we refined the letters to reflect the Vanity Beauty Lounge ethos,” say Joe. “It’s all about sophistication, but we sexed it up a little. We used a capital letter “Y” and dropped the fulcrum down to the base level of the text. The logo has a balanced, confident and considered look that seems natural and effortless.”
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An interview with NYC’s self-titled Mexican Socialite, Set Designer and style guru Manuel (Manny) Norena. From his colorful upbringing in Mexico (think bodyguards and palatial digs) to the calm of Salt Lake City, Manny tells us about his work, his loves, and his sizzling-hot tips on doing Summer Manny Style. Plus, he dishes the dirt on working with SKAGGS. Yes, we’re brave enough to publish it. Just remember, you heard it here first!

Manuel Norena AKA Manny AKA The Most Remarkable Set Designer in New York City — tell us about yourself!
My name is Manuel Norena and I’m located in Downtown Chinatown in beautiful New York City. I love the craziness of China Town and how nobody speaks English and the fact that I can actually leave my house and not get recognized. [We forgot to add Manny also moonlights as a celebrity about town—Ed.]
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Summer’s here, and it’s a sizzler! Try to keep your cool as you check out our latest work with Vanity Beauty Lounge (the hottest new name in all things beauty) and read our uncensored interview with NYC style guru Manuel Norena. Oh, and join us in a little self-congratulation; it’s been an exceptional year for SKAGGS!

Read the June 2008 Newsletter.

Okay, confession time! We’re proud of our workplace, and we’re not shy about showing off. The SKAGGS New York H.Q. has joined the venerable ranks of the world’s grooviest agencies on This Ain’t No Disco, a collection of the world’s smartest, brightest and sexiest agency interiors. From Brazil to London, Disco provides a glimpse into an amazingly diverse array of environments on the creative cutting edge.

We’re eager to hear your comments and suggestions, though we’re hard-pressed to imagine anything that could improve on what we’ve got goin’ on already. (Jacuzzi? Pool table? Perpetually-stocked cocktail bar?)

Satisfy your curiosity and cast your vote at the Disco!