Vanity Beauty Lounge — Pure Indulgence
Skaggs | Skaggs, New Work | Friday, June 27th, 2008 @ mid-morningWith the “Three ‘S’s” in mind (Style, Sophistication and Seduction) SKAGGS created a complete one-of-a-kind brand identity and attitude for Vanity Beauty Lounge in San Francisco, and brought that certain va-va-voom to the subsequent collateral and retail interior.
“For the logo, we started off by taking a serif typeface–Bodoni–then we refined the letters to reflect the Vanity Beauty Lounge ethos,” say Joe. “It’s all about sophistication, but we sexed it up a little. We used a capital letter “Y” and dropped the fulcrum down to the base level of the text. The logo has a balanced, confident and considered look that seems natural and effortless.”
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