Water, Water Everywhere!
New Work, Photography, Advertising | Monday, April 21st, 2008 @ at around evening time
It took almost 2 months of planning, 1 trip from El Paso to Dallas and back, 1,000 - 5 gallon water bottles, 3 trucks, 2 tractors, 1 buggy and a whole lot of man (and woman) power to show that TOTO’s High Efficiency toilets are all about saving water—lots of water. It’s proven that TOTO’s HET’s can save up to 24,655 gallons of water, in just 1 year. A fantastic amount, but just how much is that visually? That was the first question we asked ourselves and one that drove the concept behind the photoshoot.
We needed a large expanse, preferably one with a mountainous backdrop. The Bonneville Salt Flats in Utah are flooded every year, unbeknown to us. The next best thing?…The Salt Flat just outside the Guadalupe Mountain National Park. The national park described the location as “An alligator sat on a sand castle.” due to the contrast of the mountain backdrop on the Salt Flat. We knew then, this would be the perfect location to shoot our 1,000 water bottles.
Bradley and Sam headed out to El Paso, TX with a stellar crew to shoot what was set to be one of the most memorable on location shoots SKAGGS has partaken in.
In case you’re wondering what happened to the bottles and water? The water was non-potable and was given to the rancher for his cattle and all of the bottles were recycled in El Paso, TX.
For a behind the scenes visual diary go here and here.
We’d like to thank the following for helping to make this shoot rock!
- Tait Simpson and Annie Powers (Tait Simpson Photography)
- Manuel Norena (manuelnorenastudio.com)
- Kevin Haverty
- Michael Charske (Highway Man)
- Jacob Cena (Classic Auto Finder)
- Eric, Robert and Nico
- Manuel Ramos (Continental Batteries, El Paso TX)
- The Salt Flat Cafe
[…] and website. You can read more about totology at whytotology.com and more about the campaign here and here. • Trackback […]
Comment by SKAGGS — attract:engage:evolve » Blog Archive » Why totology? | Monday, April 21st, 2008 @ 20:54[…] been a well-travelled month for the SKAGGS team — we’ve been everywhere from Texas to San Francisco, Atlanta to Reykjavik! And after the photo-shoots, lunch meetings and general […]
Comment by SKAGGS — attract:engage:evolve » Blog Archive » Chicago — SKAGGS Style | Monday, April 21st, 2008 @ 21:03Hi, i like your photos!!! I have one questión (very geek) how do you do the slideshow? Is a pluging or something? Thanks for your answer.
Comment by Nico | Tuesday, April 22nd, 2008 @ 14:54Bye Bye
tell me you did something useful with the water afterwards. the point of saving all that water can’t possibly be to make art out of it.
Comment by katherine | Tuesday, April 22nd, 2008 @ 16:45Yes, we did. It was non-potable water and when we were all done with the shoot, we hauled it all down the road to the rancher and poured it in his trough. At least the cows are happy.
Comment by Bradley | Tuesday, April 22nd, 2008 @ 16:49[…] .用无情的现实(这1000桶水)砸向了饥渴且求知欲极强滴人们。via […]
Comment by 1000 个水桶 | 煎蛋 | Wednesday, April 23rd, 2008 @ 3:07[…] power to show that TOTO’s High Efficiency toilets are all about saving water—lots of water.read more | digg story Sphere: Related […]
Comment by 1,000 5 Gallon Water Jugs Spread Out Across Desert [PICS] | 31915.com | Wednesday, April 23rd, 2008 @ 9:01[…] Cool product, awesome ad. April 23, 2008, 11:44 am Filed under: Uncategorized Check out Skaggs Design’s ad for Toto high efficiency toilets. If I have any talent for design at all, I would design the […]
Comment by Cool product, awesome ad. « Drydocked | Wednesday, April 23rd, 2008 @ 11:44[…] by SKAGGS NYC A post on photoshelter led me to SKAGGS Design’s blog, which has an <interesting entry on their work for the TOTOLOGY campaign for TOTO toilets. They shot 1,000 five-gallon water bottles […]
Comment by SKAGGS and TOTOLOGY | Greensearch | Thursday, April 24th, 2008 @ 14:38Wow, Katherine - hostile tone there, before they even had a chance to explain what they did with the water. It’s a Green Revolution, not a war of jumping to smug conclusions.
Excellent work, guys.
Comment by tony | Thursday, April 24th, 2008 @ 16:00You can’t actually “save” water. Also, as I learned at a very young age, water doesn’t disappear - it get recycled naturally. So I assume the purpose of using less water is to place less strain on water- and wastewater systems.
Comment by Entombe | Saturday, April 26th, 2008 @ 16:25[…] to show you just how much water you could be saving using their High Efficiency Toilets brings the infamous water bottles to New York City just in time for ICFF. Please join us on May 19th in celebrating totology — […]
Comment by SKAGGS — attract:engage:evolve » Blog Archive » Water Water Everywhere Part 2 | Wednesday, May 14th, 2008 @ 13:06[…] with TOTO has not just been an education in Japanese bathroom equipment, but also a linguistic lesson in […]
Comment by SKAGGS — attract:engage:evolve » Blog Archive » Language lesson… | Monday, July 21st, 2008 @ 8:15