Think Like The Audience…*ahem*
Misc., Experience, Advertising | Monday, April 7th, 2008 @ in the late evening
In advertising and design you’re constantly told by the client and your inner Mad Man to think like the audience…It seems in their pursuit of ultimate audience thinking Via Group really did go the whole hog. Their work on the new Maidenform backless bra ad seems to prove this. I’m not sure what bothers me most…The dudes in bras, the fact that their “bras were too small for interns” comment was a little sexist (I don’t think I got the joke) or that the creative group seemed to be all men - working on a women’s ad. Maybe the “chicks” were off that day?
Joke sexism aside, it’s good to see creatives so passionate about thinking like the audience.