SKAGGS

Everyone has a morning routine when they arrive at work: check email, voicemail, news, etc. Part of my morning routine is checking out what is going on in the design world (and yes every word is a link).

If anything catches my eye I’ll take a look, but most of the time its a click here and there for a bit without anything interesting.

This site almost always does though. I’m not sure what it is though; is it my underlying obsession with critiquing(bashing) work, my interest in what else is going on, or being witness to the death passing of great logos. Don’t get me wrong, sometimes there are great redesigns done, but a vast majority just disappoint.

Yeah, I’m a little late to the Xerox redesign bashing party, but honestly, this is a travesty. I died a little inside when I saw this.

It’s becoming more and more apparent that corporations feel that they can discard the equity they’ve built in their identity for something new and shiny… very shiny, and bulbous too. As you scroll down the site you’ll see more and more that Identities are being redone for the sake of being redone.

It’s a shame.