SKAGGS

When I found out that we were taking a last minute business trip to the 300k population filled land of Fire and Ice, I was truly blown away. In all honesty the only thing I knew about Iceland were Vikings, the eternal daylight in the summer, the everlasting darkness in the winter and of course the cold. We touched down in Reykjavik on Saturday at 6am and it was non stop GO (iamdiddy style) from there on in.
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It was an honor to be asked by the University of Iceland to teach a class on marketing and communications with an emphasis on developing a grassroots campaign. My goal was to show my students the foundations of a successful campaign, and how marketing must be targeted to reach each generation. As the class learned, there’s a big difference between a Baby Boomer audience and Generation X — just ask any young adult who’s ever had to help their parents navigate the internet!

The final assignment? Form a targeted grassroots campaign that would lead to sustainable electric transportation and infrastructure in Iceland by 2020!
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I’ve dreamed about Japan and Tokyo almost all of my design conscious life. To me it seemed like the ultimate neon lighted, old mixed with new, technologically advanced metropolis. Last week, I took the trip of a lifetime to Tokyo with my good friend Jenna G, who was also on tour with the Qemists.
The 14 hour flight with Japan Airlines was surprisingly ok (maybe because I was pumped with Tokyo adrenalin?) and on landing I positively ran off the plane and out into Narita airport.
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Over cupcakes and champagne yesterday evening, we were discussing some of history’s most successful and long-running television ads. Of course, Coca-Cola’s era-defining “Give the World a Coke” campaign came up. It reminded me of director Nagi Noda’s commercial for Coke that plays on the familiar concept of people coming together in “perfect harmony” accompanied by catchy music (in this case, an original ditty by Jack White).
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How’s this for an illustration on networking and making contacts? Artist Raul Allen has the same idea as SKAGGS about gathering and spreading information. We were inspired by the ancient Icelandic legend of Odin’s ravens, who traveled the world every night to absorb and relay all news and knowledge.

Check out more of Allen’s incredible illustrations. Great minds think alike!

Brooklyn Public Library, Degenkolb, Erno Laszlo, Eisdorfer Dental Group, Mazzetti, Vanity, Grosvenor, Talent Circle, Meyer Sound, Scrumptious, Spaksmannsspjarir, The Food Smith, Global Immersions, TOTO, Mrs. Le’s, Gareth Fletcher, Hawley Peterson Snyder, Skanaska, Palo Alto Community Fund, Paratore AV, Estee Lauder Companies, Tommy Hilfiger, DKNY, Le Cherche Midi, DeVries PR, Three Tarts, Souza & Associates, Ideeli, Salon Luba, FTO, Lovenia Madelaine Chocolates, Jacobs Associates, KVD-NYC, Nilliart, Jo Laurie Design.

It’s been a phenomenal year by any standards. For us at SKAGGS, it’s all thanks to you! Wishing you all the best for 2009!

Read the January 2009 Newsletter

A great article on the state of the Mac at Wired. The last paragraph is particularly interesting and I think Apple has proven again and again that it is able to maintain its edge.

Totology Campaign

Totology Advertising Campaign

SKAGGS has been lucky enough to work with a some of the juiciest names in gourmet foods: Valley Produce Company, Wallaby Yogurts, Scrumptious, Meat and Livestock Australia, Madelaine Chocolates and 3 Tarts Bakery and Boutique NY –- to name but a few. In the last few months our tastebuds have been exposed to plenty of top-notch nosh–-although if you ask the team, they’ll tell you it was all purely for research purposes!
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